BC Dairy Foundation

 "Must drink more milk" is the newest campaign since 2008 for the non-profit, B.C. dairy foundation. Its purpose is to increase the consumption of milk in B.C. and also provide nutritional information through these commercial stories.  So far they have come up with 8 T.V. ads and what I like most is that each story ends with an internal realization by the characters that they could have prevented their situation if they had drank more milk!

To see the Ads: 8 Milk Stories!         For more info. about the BC Dairy foundation:BC Dairy Foundation