Windows Seven- My idea :)

The purspose of this blogg is to reflect on Kim Graves' blogg on how and for what purpose windows released the new windows seven;                
                                                         Windows Seven


What Kim's blogg brought up was that Windows was able to establish greater product excellence by taking into consideration PC users' input and creating a software that combined simplicity, efficiency and state of the art technology to fit comfortably into the PC users' lifestyle. Which process did they go through to develop their current software? As told by Kim, "Due to the fact Windows Vista had so many problems, people complained to Microsoft and suggested different ideas of how to improve the software.  Therefore, Microsoft took all of the feedback and created Windows 7, to make them happy".


Still i felt there was alot more to be said about this wonderfull new software that i love and believe is revolutionary! How where they able to make it so revolutionary? By a method of providing additional value to the already amazing windows XP software by a process know as value co-creation. In this way, it allowed them the opportunity to act as collaborators in creating the product  they themselves use. In this way, not only is Windows increasing overall sales, but it is increasing loyalty and establishing themselves in a high competitive advantage wall. 


Furthermore, even though they used value co-creation and developed a magnificent tool for our everyday lives, the price they set is crucial since this is the overall sacrifice a consumer is willing to make to acquire a specific product; in other words, price can't be too high or too low ( since high price can imply high quality if executed well ) Fortunately for windows, they were able to capture a great deal of consumer surplus, resulting in very high sales. 


Moreover, i would say that windows is a competitor and customer-oriented business. a), because even though apple is its main competitor, they focus on customer satisfaction by asking for their input. b). they are competitor oriented because they are always looking out for the new Mac releases and pricing with respect to apple's pricing strategies!